It takes tremendous courage, strength and conviction to self-promote. It is one of the most challenging and daunting tasks, especially when you are humble and the thing you are promoting is intimately embedded with your deepest emotions. I give Tony Avitia serious props for his approach and execution. Not because it was an effective method (I hope it was), but because he was doing what most artists are too scared and proud to do. I shot this clip inside the Austin Convention Hall, where he stood wearing a gigantic sign with information about his band.